Branding goes beyond just selling; it’s about creating a perception and connection with consumers. Effective branding helps differentiate your product or service in a crowded market, builds trust, and fosters customer loyalty. While it can certainly make selling more efficient by creating a recognizable identity, it also encompasses storytelling, values, and emotional resonance, which can enhance the overall customer experience. So, while efficiency is a part of it, branding is much more comprehensive!
